Gold has always been more than just a shiny metal. For centuries, it has been a symbol of wealth, a safeguard during economic uncertainty, and a tangible investment that people can rely on when paper currency fluctuates. Whether you inherited a family heirloom, found an old gold chain in the back of your jewelry box, or you’re thinking about selling bullion coins, you’re probably asking yourself: “What is my gold worth in San Jose, CA today?”
 
															At R&J Jewelry and Loan, this is one of the most common questions we hear—and for good reason. Gold prices are constantly changing, influenced by world markets, supply and demand, and economic trends. If you want to sell, pawn, or even just evaluate your gold items, knowing their true worth is the first step toward making an informed decision.
With gemologists on site and decades of experience in gold, diamonds, watches, and other precious metals, our San Jose team provides accurate testing, transparent appraisals, and fair offers. This guide will help you understand the process of valuing gold today, what factors influence its worth, and why R&J Jewelry and Loan is the trusted choice for gold sellers in Silicon Valley.
Understanding the Value of Gold
Before diving into how much your gold is worth today, it helps to understand the basics of what determines its value.
1. The Current Market Price of Gold
Gold prices are set by the global market and usually quoted per troy ounce. These prices change daily, sometimes hourly, depending on:
- Global supply and demand 
- Inflation and currency fluctuations 
- Economic and political uncertainty 
- Central bank policies 
For example, when inflation rises or the stock market feels uncertain, many investors turn to gold as a “safe haven.” That demand pushes prices upward. Conversely, when markets stabilize, prices may dip.
As of today, you can quickly check the spot price of gold online, but keep in mind: the spot price refers to pure 24-karat gold, not jewelry, coins, or watches that might contain alloys or design value.
2. Karat and Purity of Your Gold
Gold jewelry isn’t always 100% pure. It’s often mixed with other metals like copper, silver, or nickel to add durability. The purity is measured in karats (K):
- 24K = 99.9% pure gold 
- 22K = 91.6% pure 
- 18K = 75% pure 
- 14K = 58.5% pure 
- 10K = 41.7% pure 
The higher the karat, the more valuable your gold will be. That’s why testing is crucial—what looks like a heavy gold chain might actually be gold-plated or 10K, which significantly affects its value.
At R&J Jewelry and Loan, our gemologists use state-of-the-art testing to confirm the purity of every item. You’ll know exactly what you have before any offer is made.
3. Weight of the Gold
Gold is valued by weight, typically in grams for jewelry and in troy ounces for bullion. A heavier piece of higher-karat gold will naturally be worth more.
4. Type of Item
Not all gold items are valued the same way. A gold bar or coin is usually priced based on weight and purity alone. But jewelry, watches, and designer pieces may have added value because of their craftsmanship, brand, or embedded diamonds and gemstones.
For example:
- A plain 14K gold wedding band will be worth its melt value. 
- A 14K Rolex watch, Cartier bracelet, or Tiffany & Co. necklace could be worth significantly more than the gold weight alone. 
That’s why it pays to work with experts who understand both intrinsic and resale value.
 
															How R&J Jewelry and Loan Determines Your Gold’s Value
When you bring your gold to R&J Jewelry and Loan in San Jose, our process is designed to be transparent and fair. Here’s what you can expect:
Step 1: Gold Testing
Our on-site gemologists carefully test each piece to determine its karat and authenticity. We may use acid tests, electronic gold testers, or XRF analyzers to ensure accuracy. This step protects you from underselling something valuable.
Step 2: Weighing
Each item is weighed on certified scales to determine the exact amount of gold content.
Step 3: Market Price Evaluation
We check the current spot price of gold that day to calculate the melt value.
Step 4: Added Value Assessment
If your piece is from a luxury brand, includes diamonds, or is a rare collectible, we factor that into the offer. Our team are diamond experts as well, meaning if your gold ring has a diamond, we evaluate both separately to give you full value.
Step 5: Offer Presentation
We explain our findings and make you an offer. There’s no pressure—you can decide whether to sell, pawn, or simply keep your item.
 
															Gold Selling Options in San Jose
At R&J Jewelry and Loan, you have multiple ways to benefit from your gold:
1. Sell Your Gold Outright
If you’re looking for fast cash, selling your gold is the quickest option. We’ll pay you on the spot based on the value determined during testing.
2. Pawn Your Gold
Don’t want to part with your jewelry permanently? A pawn loan is a great alternative. You leave your gold as collateral, get cash immediately, and when you repay the loan, you get your gold back. This is a flexible way to use your gold’s value without losing a sentimental item.
3. Sell Luxury Watches and Jewelry with Gold Content
High-end watches like Rolex, Patek Philippe, Omega, or gold jewelry from Cartier or Tiffany often carry resale value far above melt weight. Our team specializes in these items and ensures you get compensated for both gold content and brand prestige.
Why Gold Prices Are High in 2025
Gold has been performing strongly due to:
- Global economic uncertainty 
- Rising inflation 
- Increased investment demand 
- Currency fluctuations 
These conditions make 2025 an excellent time to cash in on your gold. Many people in San Jose are choosing to sell old jewelry, coins, and gold bullion while prices remain strong.
 
															Why Choose R&J Jewelry and Loan in San Jose?
You might wonder: why bring your gold to R&J Jewelry and Loan instead of selling online or going to a generic cash-for-gold shop?
Here’s what sets us apart:
- Gemologists On Site – Not every shop has trained professionals who can accurately evaluate gold and diamonds. We do. 
- Decades of Expertise – We’ve served San Jose since 1978, earning trust in the community. 
- Transparent Testing – We test your items in front of you, so you know exactly what you have. 
- Fair, Competitive Offers – We use the day’s spot price and add value for luxury brands, diamonds, and collectibles. 
- Wide Expertise – Beyond gold, we are experts in diamonds, watches, and other precious metals. 
- Convenience – Walk in, get evaluated, and walk out with cash the same day. 
- Options – Choose to sell outright or pawn your gold for a loan. 
Frequently Asked Questions About Selling Gold in San Jose
Q: Can I sell broken or damaged gold jewelry?
Yes! Even if your gold is broken, missing stones, or out of style, it still has melt value. We’ll weigh and test it just the same.
Q: How do I know I’m getting a fair price?
At R&J Jewelry and Loan, we’re transparent about the testing and evaluation process. You’ll see the karat, weight, and spot price calculation.
Q: Do you buy gold coins or bullion?
Absolutely. Whether you have American Eagles, Krugerrands, Maple Leafs, or gold bars, we purchase them based on weight and purity.
Q: What about gold watches?
We specialize in watches, especially luxury brands. Your gold Rolex, Omega, or Cartier may be worth more than just its gold content.
Q: Do you buy items with diamonds too?
Yes, and we have gemologists to properly evaluate and price the diamonds separately from the gold.
Tips for Getting the Most Out of Your Gold
- Know what you have – Check for hallmarks (like 10K, 14K, 18K, etc.) on jewelry. 
- Separate by karat if possible – Different purities are valued differently. 
- Clean gently – A light polish can help your jewelry look its best, but don’t damage it. 
- Bring everything in – Even scrap gold can add up. 
- Choose a reputable buyer – This is the most important step. Always work with established professionals like R&J Jewelry and Loan. 
The Emotional Side of Selling Gold
For many people, gold isn’t just metal—it carries emotional meaning. An old wedding band, an inherited necklace, or a watch gifted years ago may feel priceless. That’s why the choice to sell or pawn is often a personal one.
At R&J Jewelry and Loan, we respect the sentimental value of your items. If you’re not ready to part with them permanently, our pawn loan option allows you to unlock cash without saying goodbye.
Today’s Gold Market: A Local Perspective in San Jose
San Jose, the heart of Silicon Valley, is a diverse and fast-paced city where financial needs and investment opportunities go hand in hand. Many residents turn to gold not just as a luxury, but as a financial safety net.
- Tech industry ups and downs can create uncertain times for employees. Selling or pawning gold provides a buffer. 
- Immigrant families often pass down gold jewelry as cultural traditions, making accurate appraisals important. 
- Collectors and investors in San Jose are increasingly interested in gold coins and bullion as a hedge against inflation. 
R&J Jewelry and Loan has been part of this community for decades, helping customers make smart choices with their gold.
Final Thoughts: What Is My Gold Worth in San Jose Today?
The value of your gold depends on its purity, weight, the current market price, and whether it has additional collectible or luxury appeal. In today’s strong gold market, selling or pawning your items can be a smart financial move.
At R&J Jewelry and Loan in San Jose, CA, we combine expertise, fairness, and transparency to ensure you get the most for your gold, whether it’s a simple chain, a diamond-studded ring, or a high-end watch. With gemologists on site and specialists in diamonds, gold, watches, and precious metals, you can trust that your items are in expert hands.
So if you’re asking, “What is my gold worth today?”, the best way to find out is to bring it to us. Walk into our shop, let us test and evaluate it, and walk out with cash or a pawn loan tailored to your needs.
Your gold has value—make sure you unlock it with the help of San Jose’s trusted experts at R&J Jewelry and Loan.